Hellsten is a Finnish design practice led by Saana Hellsten with a mission to help and create branding solutions for value-based and authentic brands.  Saana is a Finnish multidisciplinary designer based in Helsinki with an international clientele and background. She works in the field of art direction, branding, packaging design, illustration and visual design with a clientele that comes from all over the world, such as New York, Miami, LA, Dubai, Hong Kong and London.

She has worked with well-known design agencies such as Collins (NYC), Code & Theory (NYC) and Pearlfisher (NYC). Some of the brands she has worked with are DKNY, Target, Chubb, Anton&Anton and Stockmann, to name a few.

Saana Hellsten has won a number of awards, such as the prestigious Silver Cube at the ADC 94th Annual Awards in Miami, served as part of the jury for Vuoden Huiput and ADC Young Ones and her work has been published in several international books, magazines, and sites. 



  • Specialization in value-based and authentic brands

  • Brand Strategy and Concept Development

  • Creative Direction

  • Art Direction

  • Branding

  • Visual Identity

  • Packaging Design

  • Graphic Design

  • Styling

  • Illustration

  • Web design