ASKELEEN EDELLÄ

Art Direction, Graphic Design, Web Design,
Packaging Design

Askeleen Edellä is a campaign to introduce the men’s shoe and accessories department at Stockmann Department Store in Helsinki.

The goal was to elevate the look of the department and inspire men (and women) to shop there. This is a selection of the images I art directed for that campaign while my time as an art director at Stockmann.