Pratima Spa is an ayurvedic spa in the heart of Soho, New York. I have been working with the brand for the whole year of 2015, doing everything from the layout of their newsletter to art directing their campaigns and lifestyle images. The collaboration continues and for example I am right now in the middle of redesigning the packaging for their skin care line, which consists of over 50 products.
The challenge is to their keep strong, devoted clientele, but also introduce it to a new, larger audience. The overall look needs to be down-to-earth but of high-quality and modern. The brand uses 100% pure, natural ingredients in their products and they are very environmentally conscious so reflecting a healthy, natural lifestyle through their branding is very important
The website: http://www.pratimaskincare.com/about-pratima-spa