Art Direction & styling: Saana Hellsten, Photography: Nina Merikallio

Art Direction & styling: Saana Hellsten, Photography: Nina Merikallio

 
 

Pratima Holiday editorial 2016

art direction, styling

These images are created for Pratima Skincare’s Ayurvedic Holiday campaign. The images are simple, warm and a mixture of cultures. The clean layouts are enriched with different textures and materials. The color palette combines deep reds with cold blues making the combination cozy but contemporary.

 
 
Art Direction & styling: Saana Hellsten, Photography: Nina Merikallio

Art Direction & styling: Saana Hellsten, Photography: Nina Merikallio

 
Art Direction & styling: Saana Hellsten, Photography: Nina Merikallio

Art Direction & styling: Saana Hellsten, Photography: Nina Merikallio

 
Art Direction & styling: Saana Hellsten, Photography: Nina Merikallio

Art Direction & styling: Saana Hellsten, Photography: Nina Merikallio

 
Art Direction & styling: Saana Hellsten, Photography: Nina Merikallio

Art Direction & styling: Saana Hellsten, Photography: Nina Merikallio

 
Art Direction & styling: Saana Hellsten, Photography: Nina Merikallio

Art Direction & styling: Saana Hellsten, Photography: Nina Merikallio

 
Art Direction & styling: Saana Hellsten, Photography: Nina Merikallio

Art Direction & styling: Saana Hellsten, Photography: Nina Merikallio

 
Art Direction & styling: Saana Hellsten, Photography: Nina Merikallio

Art Direction & styling: Saana Hellsten, Photography: Nina Merikallio