Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

 
 

PRATIMA spa & SKIN CARE

Art Direction, Graphic Design, styling

Pratima Spa is an Ayurvedic spa in the heart of Soho, New York. 

They needed various materials, such as brochures and images for their newsletters and social media. The challenge was to their keep strong, devoted clientele, but also introduce it to a new, larger audience. The overall look needed to be down-to-earth but of high-quality and modern.

The brand uses 100% pure, natural ingredients in their products and they are very environmentally conscious so reflecting a healthy, natural lifestyle through their branding is very important. 

 
 
Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

 
Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

 
Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

 
Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

 
Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

 
Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

 
Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

 
Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

 
 
Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

 
 

 

Pratima holiday campaign 2017

 
pratima_joulu_pääkuva_lores.jpg
 
 
pratima_antistress_grey_lores.jpg
 
 

 
 

PRATIMA CONSULTATION BOOK

Pratima Consultation book is a guide for the Ayurvedic lifestyle. It is usually given to the customer after each treatment .

 The whole look is kept clean, simple and modern to make it more approachable. The photography uses the same ingredients that are used in the skin care products. For example, next to the description of each Dosha, (dosha means an ayurvedic skin & body type), there is an image that depicts the  colors  and flavors typical for the Dosha.  

 
 
 
Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

 
 
 
Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

 
 
 
Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

 
 
Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

 
 
Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

Photography by Nina Merikallio, Art Direction & Styling by Saana Hellsten

 
 

 
Photography by Bethany Bandera,  Art Direction & Styling by Saana Hellsten

Photography by Bethany Bandera,  Art Direction & Styling by Saana Hellsten

 
 

HOLIDAY CAMPAIGN 2015

 

The Pratima Holiday campaign consisted of several images used in social media and the website. Even though the brand's key philosophy Ayurveda derives from India, we wanted to keep the overall look less spicy and more fresh, clean and natural.

 
 
Photography by Bethany Bandera,  Art Direction & Styling by Saana Hellsten

Photography by Bethany Bandera,  Art Direction & Styling by Saana Hellsten

Photography by Bethany Bandera,  Art Direction & Styling by Saana Hellsten

Photography by Bethany Bandera,  Art Direction & Styling by Saana Hellsten

 
Photography by Bethany Bandera,  Art Direction & Styling by Saana Hellsten

Photography by Bethany Bandera,  Art Direction & Styling by Saana Hellsten

Photography by Bethany Bandera,  Art Direction & Styling by Saana Hellsten

Photography by Bethany Bandera,  Art Direction & Styling by Saana Hellsten