PRATIMA spa & SKIN CARE
Art Direction, Graphic Design, styling
Pratima Spa is an Ayurvedic spa in the heart of Soho, New York.
They needed various materials, such as brochures and images for their newsletters and social media. The challenge was to their keep strong, devoted clientele, but also introduce it to a new, larger audience. The overall look needed to be down-to-earth but of high-quality and modern.
The brand uses 100% pure, natural ingredients in their products and they are very environmentally conscious so reflecting a healthy, natural lifestyle through their branding is very important.
PRATIMA CONSULTATION BOOK
Pratima Consultation book is a guide for the Ayurvedic lifestyle. It is usually given to the customer after each treatment .
The whole look is kept clean, simple and modern to make it more approachable. The photography uses the same ingredients that are used in the skin care products. For example, next to the description of each Dosha, (dosha means an ayurvedic skin & body type), there is an image that depicts the colors and flavors typical for the Dosha.
The Pratima Holiday campaign consisted of several images used in social media and the website. Even though the brand's key philosophy Ayurveda derives from India, we wanted to keep the overall look less spicy and more fresh, clean and natural.