KELA Maternity Box


Creative Direction:
Aapo Mattila / Dynamo & Son

Dynamo & Son reached Saana Hellsten to style their video for Kela. The video showcases the Finnish innovation Maternity Package and all that it has to offer. The Maternity Package was originally given to low-income parents only, but today it is provided to all parents who are expecting or adopting a child. 

The brief for the styling was to show the products in a way that the people fully understand how much indeed there is inside. The look of the home had to be down to earth and relatable to everyone.